Wednesday, March 21, 2007

Web Portals Bet On Cellphones

Mobile web is on the rise.... but is the quality of mobile web on the rise too?

Yesterday, Yahoo said a mobile version of its search service is now available on more than 100 million wireless phones, or 85% of those in the U.S.

Nearly 20% of all mobile users worldwide say they plan to spend more time using the Web with wireless devices this year, according to a survey commissioned by the Online Publishers Association.

About 76% of consumers in the U.S. and Western Europe can access the Web on their mobile devices, though only about a third of them are doing so. The question, apart from data plan prices is why.

Companies try to cram too much information onto their mobile website resulting in slow, unreadable, graphics heavy pages that turn off the user.

Return ratio on mobile web pages is small, precisely because of the poor implementation.

Yes, MESSAGEbuzz, designs, develops and implements mobile website. We are very good at it, precisely because we evaluate our clients needs and consult them on the right amount of information that needs to be on their mobile website.

Big, graphics heavy, bloated mobile websites are my pet peeve. I hate to wait for 3 min. so that company's logo can load. I am gone way before that. - Klem



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