Monday, March 26, 2007

Cellphone mobile web adds

The next time you check a cell phone's Internet weather report on a cold and rainy day and see ads for umbrellas and Caribbean vacations, it might not be a coincidence, reports News & Observer.

The announcement of this "weather-triggering" technology is expected at the CTIA Wireless industry show in Orlando, Fla.

I think that this type of advertising will be a positive development for the mobile web.

Klem

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