Monday, April 9, 2007

Bluetooth Marketing

Asian food brand called " Go-Tan" tested a Bluetooth marketing campaign in a Dutch supermarket.

Anyone walking within a 100 yards distance who has an open Bluetooth connection, received a message indicating the discounted Go-Tan products available in the store.

Bluetooth and proximity marketing, as well as GPS location based marketing is expected to gain bigger prominence in mobile arena.

We are exploring it - Klem

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