There is new research from comScore, a provider of Internet tracking, got my attention today: more consumers are using smartphones to access the Web for personal and business use.The number of people using mobile devices to access the Internet more than doubled from January 2008 to January 2009, according to comScore. Internet users have been using smartphones for personal use and to conduct business, similar to the way they would use a laptop or home computer.
Researchers find proof online content for mobile device users is resonating with consumers, which bodes well as advertisers and publishers consider mobile as part of their marketing mix.
