The historic inauguration of President Barack Obama illustrates the power of text message. People in the nation’s capital wanted the latest updates on the historic day and turned to text for them.
While the one stat I have below is based on personal cell-to-cell messaging, it does indicate increased traffic during the events.
DC Verizon Wireless customers send 2.9 millon SMS messages in just four hours on inauguration day! It is just one of the record setting stats coming out of the historic day.
Mobile marketing can put the content people want in the palm of their hands. This week’s inauguration numbers are still being tallied and the data will be coming up for some time. But I ask you; look again at one carrier’s results!
According to GearLive Verizon Wireless DC customers sent and received 2.9 million SMS messages between the hours of 10:00 am and 2:00 pm during the inauguration.
That is more than three times the number of texts sent last week during the same four hour time frame. Think about sending the right content to the right people at the right time and place with text!
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