MESSAGEbuzz and a leading outdoor adventure retailer, Moosejaw Mountaineering, just completed incredibly successful text messaging campaign. It is one of many campaigns that will come from them.
They are using SMS in four different ways:
1.) Package tracking for their customers
2.) Text2Win
3.) Customer service
4.) Add hock promotions
My favorite is:
"Text me back with Rock, Paper or Scissors. I already know what I'm throwing and if you beat me I'll add 100 Moosejaw Points to your account now."
It was an offer the majority of customers could not refuse. They received 66% response rate!!!
But look at the response that they sent back:
"Paper and you lose. Please note that I haven't lost once since I lost to Machiavelli in 1521. I am adding the 100 Moosejaw points to your account anyway"
Their add hock campaign, advertised only on a banner on their website, "name the worst movie ever and receive Moosejaw Points" generated another flurry of responses.
But these are just samples of their success. The integration of SMS into their branding should be a case study in how to use SMS. They got the fact that it is content that makes SMS campaigns a success.
Also, the addition to their customers service, where anyone can text in question and receive a response back is really a huge addition to their overall service. Most importantly it appeals to their target audience.
We created a really nice sms-email-sms for their CSRs.
All in all, the only thing I can say about their camapigns is: "These guys are good". -Klem
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