MESSAGEbuzz created a text based coupon campaign for Simplie Smoothie. "With our first coupon alone we had a 29% response rate," told us Matt Ricketts. "We want to use texting as a tool for our customers to view nutritional and calorie information of all our menu items as they are considering our menu board."
Now, some of the hottest nightclubs in the UK are starting to use cellphones to check the identity of their VIP guests: they send an entry pass in the form of a super barcode to their mobile phones. This is scanned by the very large gentleman who lifts the velvet rope.
I believe that we will see dramatic increase in usage of both SMS and MMS based coupons in the United States. With SMS, even small, family owned business can quickly create coupon based promotions and cut down on their distribution and product costs. Klem
Monday, February 26, 2007
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